What is a chatbot?

A chatbot is fundamentally an artificial intelligence program designed to simulate conversation with users. This interaction can take place through text or voice, allowing users to communicate with the chatbot as if they were speaking with a human. The core function of a chatbot is to provide automated responses and facilitate interaction, making it easier for users to access information or services without human intervention. This ability to engage in conversation is what distinguishes chatbots from other technological tools.

While the other options describe different types of software and applications, they do not capture the essence of what a chatbot is. Predicting user behavior involves analytics and predictive algorithms, not the conversational abilities inherent in chatbots. Digital marketing tools may utilize chatbots as part of their strategy, but this does not define what a chatbot is. Similarly, while chatbots can be incorporated into mobile applications, they are not limited to that format and represent a broader category of conversational technology.